AirNet’s company annual reports effectively communicate the company’s transformation and future direction to its investor and financial audiences.
AirNet Systems provides time-critical air freight and air charter services nationwide. In 2002 it underwent a transformation to address changes in the marketplace, entering several new markets and launching new services. The annual report needed to promote this transformation to the company’s shareholders and spell out management’s vision for the future.
I worked closely with AirNet’s executives, marketing and investor relations staff in creating the report over two successive years. My involvement included initial interviews, devising roughs and comps, design and layout, and final production.
The finished products highlight AirNet’s accomplishments and offer a compelling view of management’s plans for the company.