The Global home page successfully presents a unified vision of the LexisNexis brand in ten languages to 36 countries. Visit the site
LexisNexis embraced a new global brand positioning to build its identity as a solution rather than a product provider. Previously the company had a multitude of international Web sites with widely-differing architectures and visual designs. A new, single homepage was needed to clearly and consistently communicate the LexisNexis brand promise to audiences around the world.
Over the course of the nine-month project I developed a robust user interface with the flexibility to support content in ten languages for 36 countries. I constructed the interface with XHTML and CSS for accessibility, decreased bandwidth needs and support for internationalization.
The global home page now represents the primary Web entry point to LexisNexis for its audiences worldwide.