Corporate & Investor Web Site for Wendy’s International

The Wendy’s Corporate & Investor Web site serves as the company’s online voice to financial and investor audiences. Visit the site*

* This is an archived copy of the site as it appeared in 2004. As such, it may not contain the full functionality and content of the original.

Besides being a well-known fast-food restaurant, the stock of Wendy’s International is also popular among small and large investors alike. This popularity required a dedicated Web resource for Wendy’s investors and financial audience distinct from its product-oriented home page.

I designed and built an information-rich yet friendly site that reinforced Wendy’s positive brand image. This site was a valuable resource and served as a vital link for crisis communications, including the death of Wendy’s founder Dave Thomas.

In 2004 IR Web Report magazine ranked the site #7 out of 200 investor Web sites.